Metamorphic Marketing delivers reinvention strategies, solutions and success to medium-sized and small businesses, startup operations, emerging enterprises and nonprofit organizations across a broad range of professional industries.
The evolution is driven by client collaboration and the application of proven processes, tactics, outcomes and expertise. Sharp focus is taken on rapid adaptability and advancement for seamless transition in unprecedented or shifting economic conditions.
Strategic plans are developed through organizational review and needs assessment, evaluation of existing best practices and key performance indicators, along with organizational SWOT and SOAR analyses.
Change management is advanced by a professional team of experts specifically selected to stimulate ideas and reinvigorate business models.
High-impact results are achieved and measured by revitalized marketing, communications and media strategies utilizing traditional and digital tactics.
Digital, Print, Broadcast & Virtual
Graphic Design & Copywriting
Automation, Database & Email Platforms
Online Conferencing & Streaming
Website Development & Optimization
Public & Community Relations
Business Gatherings & Private Events
Catering, Entertainment & Photography Management
Invitations & Commemoratives
Theme & Venue Selection
Strategize and execute public relations and brand awareness campaign for Lost Our Home Pet Foundation's Pepsi Refresh Project entry, catapulting competition ranking from #339 to #57 in two weeks’ time. Leverage CRM, social media and influencer platforms for viral proliferation to ignite contest voting. Earn five media placements in less than one month's time across local market TV, radio and newspaper outlets.
Spearhead email marketing campaigns for NTL Institute's training curricula tracks in Human Interaction, Organization Development and Advanced Personal Development, resulting in a 10% increase in recurring annual revenue for those services.
Combine creative talents and technical mastery in website development for the Maryland Small Business Development Center, generating recognition by the Baltimore Business Journal's Website of the Week feature.
Manage field marketing and promotion for more than 300 events and programs ranging from community and charitable events to cultural festivals, professional sporting events and full-scale concerts, and consumer buying programs and point-of-purchase contests for iHeart Media (formerly Chancellor Media Corporation).
Produce award winning video production for Discovery Networks' entry for Best Documentary Series category at the 15th Annual Cable Ace Awards on behalf of The Learning Channel's "Archaeology" series.
Lead corporate team recruitment for the Baltimore region's 2nd Annual American Cancer Society's Making Strides Against Breast Cancer Walk (MSABC) raising $250,000.
The Change Agent
Delivering a consultative approach in reinventing brands, imaging and messaging, Chrisanthe (Chris) Morfessis leads the process of creating and implementing client marketing and communications efforts. She brings more than three decades of achievement, innovation and service in marketing using traditional and digital tactics to her practice.
As principal consultant, her management expertise in strategic planning, project management, resource allocation, constituent/partner relations, logistics and task implementation have translated into successful results for private, public and nonprofit clients.
Chris delivers high-impact campaigns with uniquely branded corporate imaging, resulting in competitive positioning and market awareness. Her strengths in conceptualization, writing and design have been fine-tuned through working in both agency and in-house environments.
Technology focused, relevant and proven in the utilization of digital platforms and web strategies, Chris embraces early adapter approaches and next gen tools. Other areas of technical competency include spearheading the development of software and authoring user training and support documentation.
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