Phase One: Strategy
Phase Two: Solutions
Phase Two: Solutions
Strategic plans are developed through organizational review and needs assessment, evaluation of existing best practices and key performance indicators, along with organizational SWOT and SOAR analyses.
Phase Two: Solutions
Phase Two: Solutions
Phase Two: Solutions
Change management is advanced by a professional team of experts specifically selected to stimulate ideas and reinvigorate business models.
Phase Three: Success
Phase Two: Solutions
Phase Three: Success
High-impact results are achieved and measured by revitalized marketing, communications and media strategies utilizing traditional and digital tactics.
Advertising & Promotion
Advertising & Promotion
Advertising & Promotion
Creative Concepts
Digital, Print, Broadcast & Virtual
Graphic Design & Copywriting
Specialty Items
eBusiness
Advertising & Promotion
Advertising & Promotion
Automation, Database & Email Platforms
Online Conferencing & Streaming
Social Media, Video Production & Virtual Reality (VR-AR-MR/XR)
Website Development & Optimization
Marketing & Communications
Marketing & Communications
Marketing & Communications
Brand Management
Content Development
Corporate Identification
Public & Community Relations
Special Events
Marketing & Communications
Marketing & Communications
Business Gatherings & Private Events
Catering, Entertainment & Photography Management
Invitations & Commemoratives
Theme & Venue Selection
Brand Awareness
Competitive Positioning
Return on Investment
Strategize and execute public relations and brand awareness campaign for Lost Our Home Pet Foundation's Pepsi Refresh Project entry, catapulting competition ranking from #339 to #57 in two weeks’ time. Leverage CRM, social media and influencer platforms for viral proliferation to ignite contest voting. Earn five media placements in less than one month's time across local market TV, radio and newspaper outlets.
Return on Investment
Competitive Positioning
Return on Investment
Spearhead email marketing campaigns for NTL Institute's training curricula tracks in Human Interaction, Organization Development and Advanced Personal Development, resulting in a 10% increase in recurring annual revenue for those services.
Competitive Positioning
Competitive Positioning
Competitive Positioning
Combine creative talents and technical mastery in website development for the Maryland Small Business Development Center, generating recognition by the Baltimore Business Journal's Website of the Week feature.
Market Penetration
Corporate Responsibility
Competitive Positioning
Manage field marketing and promotion for more than 300 events and programs ranging from community and charitable events to cultural festivals, professional sporting events and full-scale concerts, and consumer buying programs and point-of-purchase contests for iHeart Media (formerly Chancellor Media Corporation).
Industry Recognition
Corporate Responsibility
Corporate Responsibility
Produce award winning video production for Discovery Networks' entry for Best Documentary Series category at the 15th Annual Cable Ace Awards on behalf of The Learning Channel's "Archaeology" series.
Corporate Responsibility
Corporate Responsibility
Corporate Responsibility
Lead corporate team recruitment for the Baltimore region's 2nd Annual American Cancer Society's Making Strides Against Breast Cancer Walk (MSABC) raising $250,000.
The Change Agent
Delivering a consultative approach in reinventing brands, imaging and messaging, Chrisanthe (Chris) Morfessis leads the process of creating and implementing client marketing and communications efforts. She brings more than three decades of achievement, innovation and service in marketing using traditional and digital tactics to her practice.
As principal consultant, her management expertise in strategic planning, project management, resource allocation, constituent/partner relations, logistics and task implementation have translated into successful results for private, public and nonprofit clients.
Chris delivers high-impact campaigns with uniquely branded corporate imaging, resulting in competitive positioning and market awareness. Her strengths in conceptualization, writing and design have been fine-tuned through working in both agency and in-house environments.
Technology focused, relevant and proven in the utilization of digital platforms and web strategies, Chris embraces early adapter approaches and next gen tools. Other areas of technical competency include spearheading the development of software and authoring user training and support documentation.